Whisky Concerto was founded in 2019 by a few whisky enthusiasts from Hong Kong who share the same visions for the water of life. ‘Concerto’ itself is an Italian word meaning ‘gathering’ or ‘accord’. It has also been a key barley variety in whisky production over the past decade. We aim to bring harmonious and distinctive whiskies to all whisky lovers, and let them feel the characters of different distilleries while enjoying the whiskies. As named Concerto, we use the opus number (Op.) to represent the bottling sequence of our whiskies.
We have worked closely with Edited HK which specializes in curating the concept and crafts the content of brands, and exhibitions, translating narratives into visual identities and artistic experiences. We would like to illustrate our bottlings by imagery - transforming the characters of whiskies and their meanings visually into label designs.